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Professional Bull Riders (PBR) is one of the fastest-growing sports properties in the world, with tours across the United States, Australia, Brazil, Canada, and Mexico. A subsidiary of TKO Group Holdings—which also owns UFC and WWE—PBR has transformed bull riding into a premier international sport since its founding in 1992 by a group of 20 visionary bull riders seeking mainstream attention, financial opportunity, and a sustainable future for cowboys in the sport’s most thrilling discipline.

Today, PBR features over 1,000 riders and hosts more than 200 events annually across the globe, awarding millions in prize money and delivering jaw-dropping action to fans through broadcast, cable, and digital platforms.

In Australia, Professional Bull Riders Australia (PBRA) stages more than 20 events each year, attracting over 75,000 fans annually. Many of these events sell out major arenas in cities like Brisbane, Sydney, Adelaide, and Melbourne, as well as key regional locations across Queensland, New South Wales, Victoria, South Australia, and the Northern Territory. PBRA showcases top-tier competitions such as the Monster Energy Tour, the PBR Origin Series, and the PBR Grand Finals. Through the PBR Touring Pro Division and the Can-Am Junior Academy, the organisation also supports the development of rising talent and offers a clear pathway to the U.S. circuit, where Australian athletes can compete for significant prize money and global recognition.